Tim O'Brien along with his wife Becki, have created a uniquevitamin, supplement and nutrition store that is more about helpingpeople than it is about margins and commissions. As Tim says" Soulsbefore sales!"
It was a pleasure sitting down with Tim to learn more aboutThe Healthy Place and what products and services they have tooffer.
After Tim educated me, I'm definitely going to lean on him andhis team in the future, to help me make better and more educateddecisions when it comes to my health.
I hope you enjoy this episode and you walk away with at leastone snippet that either helps you in your entrepreneurial journeyor with you health in general.
Tim O'Brien
Founder - The Healthy Place
Website: https://findyourhealthyplace.com/
Website: https://livelyvitaminco.com/
Website: https://wildtheory.com/
Instagram: https://www.instagram.com/applewellness/
Facebook: https://www.facebook.com/thehealthyplaceTHP
YouTube: https://www.youtube.com/channel/UCYQVVKB58mGd_YgxAL0LMGA/videos
LinkedIn: https://www.linkedin.com/company/apple-wellness-the-healthy-place/about/
Email: tim@findyourhealthyplace.com
Podcast Music By: Andy Galore,Album: "Outand About", Song:"Chicken & Scotch" 2014
Andy's Links:
https://www.facebook.com/andygalorebass
If you enjoy the podcast, wouldyou please consider leaving a short review on ApplePodcasts/iTunes? It takes less than 60 seconds, and it really makesa difference in helping to convince hard-to-get guests.
For show notes and past guests,please visit: https://joecostelloglobal.libsyn.com
Subscribe, Rate & Review: I would love if you could subscribe to thepodcast and leave an honest rating & review. This will encourageother people to listen and allow us to grow as a community. Thebigger we get as a community, the bigger the impact we can have onthe world.
Sign up for Joe’s email newsletter at: https://joecostelloglobal.com/#signup
For transcripts of episodes, goto: https://joecostelloglobal.lybsyn.com
Follow Joe:
Transcript
Tim: My guest today is Tim O'Brien, the founder of The HealthyPlace, an e-commerce store for healthy products. They also have forbrick and mortar locations, one in Madison, Wisconsin, one inFitchburg, Wisconsin, one in Middleton, Wisconsin, and one in SunPrairie, Wisconsin. Tim's passion is health and wellness, and hehas spent the last decade sharing his passion with the world on apersonal side. He is married to Becky and together they have threechildren. In this conversation with Tim, I expressed how muchhealth and wellness is important to myself and how convoluted themarketplace is and very difficult to trust who you buy from andwhich products you buy. I was excited to have Tim on the show sothat I could learn more about the difference in what the healthyplace offers over buying products at other places like GNC,Walgreens, the vitamin shop and obviously Amazon.com. So sit backand listen to the education that we get from Tim on how to buybetter and healthier products in the health and wellness space.
Joe: Hey, Tim, welcome to the show.
Tim: Hey, hey, how you doing, buddy?
Joe: I'm doing great, man, happy, what is it? Wednesday, I losttrack, I just got
Tim: Yeah,
Joe: Back into
Tim: It's
Joe: Town.
Tim: Hump hump day of the week, man, and
Joe: Beautiful.
Tim: I'm doing this to say thank you for giving me a chance tobe on your show. Man, this is cool.
Joe: Yeah, no, that's my pleasure, as as I mentioned before, weactually started this that I have, you know, I know that literallyhealth is everything. Like you can have everything in the worldthat you ever, ever wanted. And without your health, it's just, youknow, it's it's unfortunate because I know people go through thingsthat had nothing to do with them not being healthy. They just gotdelivered a bad hand,
Tim: Yahav.
Joe: You know, so that's a different story. But those of us
Tim: Jerome.
Joe: That can make sure we stay healthy, there are things thatwe can do. But before we get into all of that, and as a lot of mylisteners for the podcast and the viewers of a YouTube channel,now, I'd like to get the back story because a lot of the people wholisten to the show are my hope is that these entrepreneurialspirits that are trying to figure out what they want to do arethere in the midst of doing it. And they they need ideas frompeople that are being successful doing it. So I would like to goback as far as you're willing to go back to allow myself and theviewers to understand how you got into what you're doing today.What
Tim: I love
Joe: For?
Tim: To share that. Yeah.
Joe: Yeah, like what triggered the fact that you're now in thisworld of, you know,
Tim: Supplements,
Joe: The health world
Tim: Natural
Joe: And.
Tim: Alternatives,
Joe: Yeah,
Tim: Yeah.
Joe: Yeah, yeah. So I'd love to hear that and then we'll getin,
Tim: I'd love to. It's
Joe: Ok.
Tim: A cool story, I kind of like telling it because it's justcool to see how things can work together to sort of bring you tothe place that you're at. And it's sort of confirmation in somedifferent ways. So I love to share it, man. I'd be happy to do sowhen my when I was like five or six years old, my mom foughtthrough thyroid cancer. And I remember her like going through thechemo radiation and losing the hair, like seeing her at thehospital. I have four siblings, so just a lot of fear in the home,worried about mom. And then I remember this time where she camehome and she was sort of like excited and sort of like filled witha little bit of hope because she had gone into this health foodstore in a little town called Muskego, Wisconsin, just this tinylittle town that had a health food store. And she talked to thisguy named John for like an hour and a half. And John shared withher all these natural alternatives that had some good science andsome good reason to believe that it could help her in her processrecovery, treatment of the thyroid cancer. And so she would like goin there like once a week, whether it was a refill for somesupplements or whether it was some more education, because therewas a lot of literature that this guy handed out as well, likebooks that he gave her.
Tim: And I would go with her. And through this whole process,she she was benefited quite a bit from these natural alternativesthat helped her and her recovery process. So I remember hearingabout that as a little guy. And through that process, she got a jobas a manager at this health food store. And she was there all thetime, 40, 50 hours a week kind of thing. And us kids were homeschooled. So we would go with mom often sitting in this back roomof this health food store, doing our math problems, doing ourschoolwork. And I watched over the years these testimonies producedof people coming in with chronic pain, depression, sleep issues,other folks that battled cancer, that my mom held their handthrough the process, educating them. And so that was like my wholeupbringing. And it really got into my DNA that there is naturalalternatives out there that work and the general population justdoesn't know about them, because the way our medical system set uppharmaceutical medications, you know, we have some of the bestdoctors in the world. And, you know, you go to them, you get aprescription, you don't
Joe: Mm
Tim: Necessarily
Joe: Hmm.
Tim: Get a natural alternative recommendation. So I got a bitpassionate about that in my late teen years. So I got a job at aGNC franchise and worked for the owner who invited me to move outto Madison, Wisconsin, to manage some of his GNC stores after alittle while. So I was like, man, OK, my boss thinks I'm good atthis. I really enjoy helping people, encouraging people. I justhappen to like like people in general. So it was it was sort of afit. Like I got this passion for this natural alternative thing. Ifeel like I'm helping people. I'm impacting the world. I want tomake a difference. And I was managing these GNC franchises inMadison, Wisconsin. Well, there was a corporate takeover, dude, intwenty seven where everybody lost their jobs, like corporate tookover these six franchises that my boss owned. And it was like, OMG,like, what am I going to do now? And so I determined, you know,hey, I want to do something. And that's natural alternative space.I have always been sort of passionate about business in general. Ihad like three paper routes when I was 11 and I hired my sistersfor a quarter a day. I was making bank
Joe: Right.
Tim: And I was so I tried a network marketing business for alittle while that was suppliments and that was brutal. Multi-levelmarketing can be really hard. And I was like, OK, I don't want togo that route. Maybe I should open my own health food store. And atthat time I had just met dating, married Becky, my wife. So we'reprayerfully like thinking through this. Should we do this, put thehouse on the line, open up our own health food store and riskeverything. And we decided to take the plunge. So our first brickand mortar store, 2010, was in a town called Fitchburg, Wisconsin,which is right outside of Madison, Wisconsin. And then twentyfifteen, it was store number two in the Madison area and thentwenty nineteen with stores three and four. So that was going well.We then moved towards ecommerce where like, hey, if we're making animpact and a difference here locally, which is really exciting, wereally enjoy it together. We work as a team like let's let's hitthe nation. That sounds fun. And so we started to see a little bitof success there, especially ones covid hit of last year becauseour in-store traffic took a hit. So our pivot as a company, like alot of smart companies, was, let's focus on e-commerce. And so thatreally helped us talk about a blessing in disguise, reallyhelped
Joe: Mm hmm.
Tim: Us figure out the e-commerce space a little bit. So reallyexciting. In December, January of this last year, we got our littlewarehouse. So now we have a warehouse in Madison and we're shippingpackages out all over the United States. And that's the story. Andthe mission is about impacting, empowering and educating as manypeople as we can to just like, learn, grow and create a lifelongfoundation of health and wellness. It's like a fanning a flame. Youknow, somebody already just has a little spark. You know, they'reputting the cigarette out outside my store, throwing the McDonald'sbag in the trash and like, I need something for my chronic pain allthe way up to the health enthusiasts. And no matter what, to me,it's so encouraging to just fan the flame of someone's health andwellness. Because you said it earlier, life is a gift and peopleneed to remember that.
Joe: Yeah, and so have you always, based on the background ofsitting in that store with your mother and seeing what the propernutrition and supplements and things like that did for her? Did youalways pretty much lead a healthy lifestyle?
Tim: Funny is
Joe: Don't
Tim: No.
Joe: Tell me you're a fast food junkie.
Tim: No, I wasn't. Yeah, I was, and I always felt very bad if Iwas going through that fast food line, but my diet really didn'treally take a huge impact until I married Becky. So for whateverreason, I would I knew a lot about supplements, really passionateabout natural alternatives. But I was I was not the guy who iseating ultra clean, raw, organic, clean. I was like, OK, I'm goingto eat a basic diet cleaner than most know what kind of excusesthat. And then I'd lean on supplements for nutrition. And so when Imet Vecchi, this is two thousand eight, she's like, wow, thisdoesn't even make sense. Like you can't go eat at pizza, frozenpizza, you know, and then go take your supplements. And so shereally convicted me. And it's been a pretty cool team becausethat's always been her passion is very clean eating. And she didn'tunderstand or know about the supplement natural alternative thing.And my passion has always been for my mom's story of naturalalternatives and supplements can change a life. And so then gettingmarried and working together as a team to educate Madison and oursocial media platforms and on YouTube, it's like there has to be amarriage between nutritional deficiencies, making sure we don'thave them eating well, eating clean exercise. So we should worktogether. And I've improved since meeting, Becky.
Joe: Wow, so are you actually telling me that she was alreadybefore you guys even met, she was interested in this sort of thingor she was she was
Tim: Yeah.
Joe: A healthy, clean eating person.
Tim: Yes, she was
Joe: Wow.
Tim: A health enthusiast, yeah, I mean, just health, and that'spart of what drew me to her is like, man, this girl's gotdiscipline, like extreme self-control. For me, that's been an areaof struggle, just like in general, like discipline waking up early.I'm the guy that would, before I met Becky, like stay up till oneand then sleep till nine till I had to quit, get to work. And, youknow, he's like, man, we got some work to do. But, yeah, she sureinspired me and a few of those areas.
Joe: Ok, so without prying too deeply then, because now you'rereally piqued, my interest is the fact that you guys are lying sowell. How did you meet?
Tim: Yeah, so we there was like a young adults meeting throughit, through church called Metro Believers Church in Madison,Wisconsin, you know, I'm a Christian, she's a Christian, and in myearly twenties, it was like, hey, I really enjoyed finding peoplelike minded. And I think in the back of my mind, I'm like, I'msearching for a life, you know? So I would go to a couple of thesedifferent churches, young adult ministry meetings, whatever, 20something groups. And we just started hanging out. So it was like agroup of like six or seven of us. And I was about six months in. Ipulled her aside one day after church and said, I still laugh atwhat I said. I said, Hey, Becky, I've taken a shining to you andI'd like to continue on to marriage. And she's like, oh my gosh.Like, OK, I'm kind of like you, too. It was weird way to ask, butOK.
Joe: It's also that's
Tim: Yeah,
Joe: Old school,
Tim: I don't do it right. Oh, yeah.
Joe: But also
Tim: Oh.
Joe: All right, cool, well, that's that's great. So how did youchange or why did you change the name from Apple Wellness to thehealthy place?
Tim: Yeah, really good question, you know, Apple Wellness was agood name, you know, in the sense of like Apple a day keeps thedoctor away and we just had too many people thinking we are the MacApple store. So I literally get calls, at least weekly,
Joe: Wow,
Tim: And
Joe: That's so subtle.
Tim: At least I know, and then I'd see my employee across theway and he'd be talking to somebody and he'd be like, well, tryturning the phone off and then turn it back on, you know?
Joe: Oh, my
Tim: So
Joe: God.
Tim: Especially after he got the e commerce thing going, Istarted, Becky, as the graphic designer and kind of branding expertwithin our company for a long time. She's like the Apple word'staken. That's just gone. And I should have consulted with her alittle bit more before we chose the name.
Joe: Uh huh.
Tim: And so she's always kind of wanted it changed. But then Ifound out that Apple, the company, has an Apple wellnessprogram
Joe: Oh,
Tim: For employees
Joe: Of.
Tim: Like it's trademarked. I mean, so I figured it was just amatter of time before I end up getting some sort of litigationletter from
Joe: Yeah,
Tim: Apple.
Joe: Yeah, well, OK, that's interesting.
Tim: Yeah.
Joe: So you stole one of my questions, but it was perfectbecause it was actually in line with what you were talking about.But I want to go back to it because
Tim: Sure.
Joe: It's important, again, for like the entrepreneurs that arelistening to this and what we just went through with covid, youtalked about shifting. They're not shifting, but literally addingto what you've already established. Right. So you were
Tim: You.
Joe: You were a retail store, people walking in foot traffic.That's what you counted on to make a living. Right. So when covidhit, obviously, everyone stayed home. So there goes all the foottraffic. So did you already have the e commerce portion of this setup before this happened when you said it was a blessing indisguise? Were you already ready to go the moment like that?
Tim: Really
Joe: The
Tim: Good.
Joe: You know,
Tim: Yes,
Joe: The doors.
Tim: Yes and no, I
Joe: Ok.
Tim: Mean, it's like we had the website, we had the ability toset up ship products out. We had maybe three hundred out of thefour thousand products that we have in our stores on the site. Sowe were ready in certain ways and then not ready for a lot ofthings. And we had no idea on the digital side of marketing, Googleads, Facebook ads, SEO optimization, email marketing. We hadn'tdone text messaging. We hadn't done very much of that, very basicand each one of those areas. So it was all of a sudden like pedalto the metal once March hit, where it was like, OK, we have some ofthese basic fundamentals. And I always tell a business owner likeyou, if you don't already, you have to have a website like I mean,covid showed us all that pretty quick, like
Joe: Yeah.
Tim: Have to have a website and you can get free ones are veryinexpensive. Wick's dotcom. I'll tell business owners, like even ifyou're not a photographer, don't don't try to be don't don't getsome real basic a white posterboard. Put the product right over it.Just take a picture by a window. Don't don't try to get real cleverwith it because Vecchi tells me that it can end up looking reallybad if
Joe: Mm hmm.
Tim: You're trying to do so. Basic things like get a website,get a social media, you know, ask your grandkid if you don't knowhow to set one up sort of thing. So we had all the basics, but thenfor us it was like, OK. Let's get live chat on our website, becausewe are one of our difference makers, is consultations
Joe: Huh?
Tim: With we change lives because we ask questions and we figureout the best products and forms and brands for their specificissues, problems. So let's get a live chat on our website so we canhave those conversations. Let's get free shipping. Let's make itreally easy. Even if we lose money on maybe one out of five orders,let's just like make it easy, reduce friction in any way that wecan. Let's get on Google ads and Facebook ads. So we hired adigital agency for that and it's pretty cool. A year later, we had30 percent overnight of our foot traffic was just gone once we wereable to stay open, thankfully. But that 30 percent in one year'stime, we were able to build that on our e-commerce platforms. Wewere able to replace what was lost. So I'm still head spinning, sothankful for my team able to bring that together because it's quitethe operation and it takes a lot of work.
Joe: Yeah, did you did you keep the stores open themselves ordid you?
Tim: We did
Joe: You did OK.
Tim: Not.
Joe: Ok,
Tim: We
Joe: And
Tim: Were
Joe: Was it.
Tim: Scrambling in the beginning of if we could be classified asessential or not, and my belief is that the immune system issomething that can really be strengthened. I'm more passionateabout terrain versus the germs so we can strengthen our terrain,strengthen our immune systems, both defense and offense. I mean,there's incredible science behind simple nutrients like sand, mucusfrom elderberry. The University of Sydney showing the preventionwhich with elderberry prevention of viruses entering the cell. Imean, it's some pretty cool science. So at the beginning of thecovid thing, it was like, OK, I'm not going to tell anybody I cancure or prevent
Joe: Mm hmm.
Tim: Whatever, but I'm sure as heck going to yell it from therooftop that you can strengthen your immune system and a strongimmune system. Strong health is the best defense against anydisease, virus, sickness anywhere. So I got pretty passionate aboutthat a year ago.
Joe: Cool. Yeah, that's great. So I'm normally pretty good atnot bouncing around, but in this case, I want to go back to whenyou decided to do this. You know, obviously when when someone getsreleased from a corporate environment and they're like, oh, mygosh, I don't have control over my own destiny because thesepeople
Tim: The.
Joe: Just literally rip the rug out from underneath me, which isanother thing that a lot of entrepreneurs know because this is howthey got to where they are there that happen to them. Like I'm notletting someone else dictate how my life is going to turn out.Right. So
Tim: Yeah.
Joe: But what's really crazy is I don't know if it if inWisconsin or the places where you have these stores, obviously weknow that you already brought it up at GNC is a big brand aroundthe country. There's also where we are. There's the vitamin store.Right. Are the stuff that one of those
Tim: Yeah,
Joe: Is a vitamin
Tim: Yeah,
Joe: Shopper.
Tim: Yeah.
Joe: So there's a lot of these places. So it's almost like yousaying you and Becky going, oh, yeah, we're going to create thenext pizza delivery like pizza
Tim: Now,
Joe: Delivery
Tim: There's already
Joe: Franchise.
Tim: 10 right around
Joe: Yeah,
Tim: The corner,
Joe: Right.
Tim: So let's see number 11, yeah.
Joe: Right. It's we're going to be the next Pizza Hut or PapaJohn's or whatever. It's just like that that industry
Tim: Yes,
Joe: That's it takes a lot
Tim: It's
Joe: Of guts.
Tim: So competitive.
Joe: Yeah. So when you thought about it, as all entrepreneurs,do, we always come up with these ideas and then we sometimes willkill our own ideas without our spouse or partner or someone willsay they'll be the sensible one and say
Tim: Right,
Joe: That's
Tim: Right,
Joe: Never
Tim: Yeah.
Joe: Right. But then you have all these outside influences of offriends and things. And, you know, at any moment, if you would havesaid, hey, we're thinking of opening up a vitamin supplement,healthy sort of
Tim: John.
Joe: That people would look at you. But what about all of thesemajor brands? So tell me about how you got over the hump to make topull the trigger.
Tim: Yeah, do that's such a good question and, you know, toidentify and I had some friends who opened a coffee shop, you know,and a year later, you know, the coffee shops not doing so well isunfortunate with covid timing and everything. And it's like thesupplement thing where you, like, hear this and you're like, oh, Idon't know, you know, I wish him well, but I don't know if that'sgoing to work because it's just like there's a hundred of them, youknow.
Joe: Right.
Tim: So I think for me what happened was I worked for GNC for, Idon't know, five years. And you start to see good stuff. You startto see bad stuff, you start to see their model. They were purchasedby China a while back. So, OK, it's all sourced from China. Formsof nutrients are in their synthetic forms or not so absorbableforms. And you start to learn like, OK, a better product would helpthis person more than this form of curcumin that's not absorbinginto their system from China or wherever, you know, so you start tosee where you could make a difference and you sort of start to seeyour difference makers. So in the supplement world, there's twoveins of supplement stores. There's the type of stores that are allabout muscle gain and weight loss, you know, weight loss,thermogenic high caffeine, ephedra, and then trim and tracksHydroxycut. And a lot of that isn't super healthy for
Joe: Hmm.
Tim: People to be taking steroids or pro hormones, you know, notsuper healthy. So that's like one vein of supplement stores. Andthen there's another vein of supplement stores that just theysourced from China. They use synthetic nutrients. It's a little bitmore about margin and profit than it is about quality and making adifference. And so that is something I realized pretty early on.And there's not too many supplement health food stores that have alot of knowledge where you walk in. And there's not just like ahigh schooler selling the huge jug of protein because it gets a twodollar commission on it, you know.
Joe: Yes, I do know.
Tim: Yeah, yeah. And there's just not a lot of those out there.So then all of a sudden starting to dream about, you know,originating from my mom's story where somebody really helped herout, where I can really make a difference, because if I open my ownstores or store at the time, I can bring in some of the best brandsin the world. And pretty quick, in any industry, you find out,good, better, best. And I want to be in that best category. And allof a sudden you're working with some of the best brands in theworld and you have the knowledge to be a to guide somebody withCrohn's disease. Let's just
Joe: Mm hmm.
Tim: Talk over asthma on natural alternatives that really work.And if you impact them, if you help them, if you change their lifea little bit for the better, now they're going to keep coming backforever. And they tell everybody they know because there's such avacuum, such a desperate need in this day and age for knowledgeableresources in the natural alternative space. We have a ton ofmedical, we have a ton of pharmaceutical drugs. We just don't haveinformation coming to the general public on natural alternativesthat work. And I get to be that resource in Madison, Wisconsin. SoI think that's why we have done well in our brick and mortarstores. And I think that's probably why our attention is higher forour e-commerce is because of that customer service, thatknowledgeable resource, that going the extra mile to impact theirlives. And I'll give you an example. A lady might hit our live chatfrom California and say, hey, I'm looking for a V12. Can you giveme a recommendation? And then we might ask the question like,absolutely. Here's a couple of options. Do you mind if I ask whileyou're while you're taking V12? Oh, my doctor said because I havereally low energy, I have nerve pain and my mental clarity andfocus, I get like foggy brain all the time. So then all of a suddenwe say, awesome, OK, I'm actually going to encourage the method inform of V12 because it absorbs much better than this sign form thatI first sent you, because I really want you to feel the difference.And since you're feeling fatigued, a little brain fog, I'd love foryou to consider this adrenal boost product that has adapted genicherbs in there, like Atul Gawande wrote Rodeo Mocca because ninetytwo percent of fatigue is related to your adrenal glands. So thenyou recommend that product. They get it. And this lady two monthslater goes, Oh my gosh, my energy is a little better, my focus isbetter, my stress is reduced, which I didn't even bring up. Butthat adrenal product helps with stress, too, I guess.
Joe: Mm hmm.
Tim: Then all of a sudden they're leaving a review like, wow,that wellness consultant, Ryan, he's one of our our wellnessconsultants. He really helped me out. And so it's a very differentsort of dynamic than a typical GNC store, health food store,vitamin shop type experience. They're
Joe: Huh?
Tim: All great stores. I mean, I love Natural. Anywhere you canget them. So that was like our difference maker and that's why Ithought I could make a go out of it.
Joe: Ok, cool. I have so much to ask you now, because you keepopening up like Kansas. So. So before again, I, I want this stuffto be helpful for the entrepreneur. And then then we're going tohelp the consumers that listen to this. So how when you decided ondoing this and said, OK, and let's pull the trigger, how did youfigure out the place where you're going to open up store numberone, that you do all that extensive,
Tim: Oh,
Joe: You know,
Tim: Good question, yes.
Joe: Traffic, you know, what's going to pop up around us?What
Tim: You know,
Joe: Is, you
Tim: Find
Joe: Know?
Tim: Find a good broker, a real estate broker that can find youspaces. So I had a guy named Kent in Madison, Wisconsin, and he youdon't have to pay these guys. You know, it's the landlord that paysthem.
Joe: Right.
Tim: And so as a young entrepreneur about to, like, riskeverything you had, that was really important for me to know. Like,I I still am shocked by that. Like, you can just call one of theseguys, try to find a reputable one, find somebody that trusts thatcan make a good referral. And they do all this scouting for you.They send you all the reports and you don't pay a penny. You know,I am a bottom line at the end or something, but you don't pay apenny for this. They get paid from the landlord. So he was bringingme idea after idea after idea. And he had been in the industry fora long time. So he knew the city really, really well. And he wasable to guide me through, hey, this has a really strong anchor. Theanchor in Fitchburg was
Joe: Yeah,
Tim: Target.
Joe: Yeah.
Tim: It was a super, super target. So I was like, oh, learningabout anchors are important,
Joe: Yeah.
Tim: Really important. So I tell you, if you're listening, like,look for some strong anchors, because that's really going to helpyou for traffic.
Joe: And just for the listeners and the people that don't likeit, like when they talk about like a small strip mall or a plaza orsomething like that or even in a in a mall small, an anchor is ananchor store. That is when they go in, there's a really good chancethey're not going away like they are a big thing like Target orWal-Mart
Tim: Exactly.
Joe: Or Nordstrom or whatever. So I just wanted to clear that upbecause I didn't know at one point. But I know when you're lookingat retail space like that, you want to be surrounded by an anchorstore that has been around forever and is not going away.
Tim: Yes, and just to further drive that point home, we have forbrick and mortar stores and the one that's doing like the worst isthe one that doesn't have a strong anchor by it. So just get onewith a strong anchor and then look at price points and definitelynegotiate. So we had that broker that was able to help us out. Hewas able to negotiate tenant improvement. Our big deal when you'reopening a store, because you you could use money towards the buildout and you can ask landlords for that. So if, again, if you have agood broker and you tell them your story, what you're trying tobuild out, a lot of times you can get a number of things paid forby the landlord because they're about to ask you to sign a fiveyear lease.
Joe: Mm hmm. OK. So at this point, the four locations that youhave, you are in a lease situation
Tim: Yes, all for you
Joe: At
Tim: And I've
Joe: Any
Tim: Looked into purchasing.
Joe: Ok, so there is yeah, that's my question. It's like when doyou pull the trigger on saying, OK, I want to actually start to ownsome of these buildings are these spaces. And that's a huge job.That's that's really put your
Tim: Yeah,
Joe: Neck out. Right.
Tim: So in all four, I looked at them and each one has adifferent story, the first one I looked into though, at theFitchburg location, the buildings were not for sale. So I was like,all this is so cool. So I looked into it and it was seven milliondollars for these two buildings because it's in a strong anchor,high traffic area. So it is difficult to buy the spot by the stronganchor
Joe: Maha.
Tim: Because it really it would have been risking I couldn't Icouldn't do it. But then the idea next idea is like, well, maybe Ishould move locations now that my name is established, if I can buya strip mall down the way or something like that. So that
Joe: Te.
Tim: Idea is in the back of my head. But then you move away fromthe strong anchors. That's
Joe: Right.
Tim: Been called me back.
Joe: Right, cool. See, that was perfect because that was likeall of the things that you have to consider and
Tim: Right.
Joe: It's yeah, that's a tough decision, man. That's a lot ofmoney.
Tim: It is,
Joe: Yeah.
Tim: Dude, I
Joe: Yeah.
Tim: Know and I have a buddy who owns a dentistry office andhe
Joe: We.
Tim: Was able to purchase his location and it's awesome. He'sabout to pay it off after ten years. And I'm super excited. So
Joe: Yeah.
Tim: It is depends on the situation.
Joe: Yeah, OK, so now let's get into what I consider in theworld that you're in and I'm a huge fan of natural like I is, it'sa there's a difference between naturopathic or is. Right. Is thatpronounced correctly? Is that they say it
Tim: Yeah,
Joe: Now
Tim: Naturopathic
Joe: Or
Tim: Medicine
Joe: Or hom*oeopathic.
Tim: hom*oeopathy yupp hom*oeopathy
Joe: Right. OK.
Tim: And integrative medicine is kind of like medical andnaturopathy together.
Joe: Yep, yep, so Joel and my life partner went through a battleof breast cancer where she had some lymph nodes and luckily, youknow,
Tim: Giese.
Joe: Through through chemo and radiation, she came out on theother side and everything's great. But
Tim: Good.
Joe: The big thing that she also had was she had a naturopathicdoctor
Tim: Hmm.
Joe: That went that came from the cancer world. So theadvantages is that he understood the treatment that was happeningwith the normal medicine and he knew what to give her to not takeaway from what she was doing with the chemo and radiation, but atthe same time helped to keep her system built up and not offset anyof that. So there was a perfect marriage between the two. And
Tim: That's.
Joe: I swear to this day, I feel like that was the reason thatshe was
Tim: Wow.
Joe: Fairly, fairly normal through the process, like we weredoing 90 X and she was in the middle
Tim: That's
Joe: Of chemo
Tim: All
Joe: And radiation.
Tim: Right.
Joe: Yeah, it was ridiculous. So
Tim: Dude, that's
Joe: So
Tim: Awesome.
Joe: I'm a big fan of the naturopathic side of things andnatural remedies and all of that. So
Tim: Not the.
Joe: So that's why this was a cool episode for me, because it'shard to talk with somebody that is in this niche that you're inwithout it being the big stores. And so my first question, becauseI got so many of them
Tim: I
Joe: First question and the first
Tim: Love
Joe: Question
Tim: It.
Joe: Is how do you become with all of the misinformation that'sout
Tim: The.
Joe: In the world? Right. And this is what confuses all of us asconsumers. You go to Amazon and you say, I need a B vitamin of
Tim: Right
Joe: Some B supplement.
Tim: Now.
Joe: And the habit is you you click on the five star rating,things that you want. You think that's going to be the best becausepeople are taking their time to read it, which
Tim: Yeah.
Joe: I think there's enough
Tim: What
Joe: Conversation
Tim: Did he.
Joe: In the world that says that's not necessarily true.
Tim: Right.
Joe: And then you literally are just like throwing darts at adartboard with
Tim: I
Joe: A blindfold
Tim: Know that,
Joe: On. So.
Tim: I know.
Joe: So how do you get through all the misinformation that youfeel so confident enough that when you when you suggest somethingto a client that you haven't been taken advantage of by themisinformation, like
Tim: Yeah,
Joe: How do you get through
Tim: Because.
Joe: All of that stuff?
Tim: A great question and even the reviews, if a company marketsreally well and they're incredible at marketing, they can get abillion, five star reviews and they can be like synthetic sourcedfrom China, not NSF certification. So over the years, you start tobe able to read between the lines and you start to be able to say,hey, this is B.S. over here. This is marketing. Only not met withquality. And like any industry, you start to learn the good, betterand best. So there's a few things. So first and foremost, I thinkeverybody needs somebody on their team. Like your wife has thatnaturopathic doctor now as a resource that she can probably shootan email to or make an appointment with and ask these questions. Ithink everybody needs somebody on their team because most peoplehave a medical doctor and beyond that and they might have apharmacist. Right. And they're good to have on your team, but weneed somebody with. Expertise, knowledge, history in the supplementspace, because even a naturopathic doctor, they know way more thanI do about the human body, about maybe. Yeah, just just how totreat maybe disease.
Tim: Right. When you're in the supplement space, there is youget to deal with hundreds and hundreds of brands. And over thedecades, which I think 18 years now, you start to find out whatbrands are good and trustworthy and which ones aren't because theFDA doesn't regulate all the supplements. So you can say whateveryou want on the label about me, your romantic drink here, but youcan say whatever you want and. FDA isn't going to necessarily nailyou if you're lying, if your label is making false label claims andthis happens, there was a clinic in Milwaukee, Wisconsin, where notreal clinical, but where they took products from a number ofstores, GNC, Walgreens, Wal-Mart and Target. They took supplementsfrom those four stores and then they had them tested at Chavannesand it was Chavannes Labs. And all four of them had discrepancieswith what the label said and what was actually in the capsule. Andone product was an Asia product, which is good for the immunesystem. And it had zero percent echinacea in there and a little bitof garlic like
Joe: Oh,
Tim: What
Joe: My
Tim: The H
Joe: Gosh.
Tim: Now? Yeah. So that exactly what you said. It's shooting inthe dark. Is it marketing that's producing these reviews? Is itquality? Is it going to help me? Is it a waste of my money? Am Ibeing sold. Right. So there's all those questions and the privilegethat I'm so thankful for is just being submersed in the supplementworld long enough. You learn a couple of things. So sourcing isvital. Where is it coming from? There is vitamin C that you can getour China, that there's some concerns there with chemicals, heavymetals, arsenic, or you can get vitamin C from Scallan, whichhappens to have a really rich ascorbic acid form of vitamin Cclean, great place to source it from. So where a product is sourcedfrom is really important. Number two is does the brand have NSFcertification? So NZDF C, GMP grade facilities that they work with,which they're paying money to NSF to a third party test and ensurethat they're having all of these practices that are healthy forsupplements, they're sourcing their cleanliness. Has it beentested? Is it clean? Those questions? And NSF doesn't care aboutthe company. They care about the reputation. So there sure as heckgoing to just that's a good certification is trusted in thesupplement world to ensure that what's on the label is actually inthe product.
Tim: So sourcing No. One, NSF, GMP certification, number two andnumber three, which all of these take some sort of expertise orhaving somebody on your your team. You know, that's why I say tohave somebody on your team first. But number three is the forms ofnutrients. So E 12, which I gave the example earlier, Psion Kabalanand B 12 is synthetic. So your body has to convert it and you losea lot of the content in that conversion versus a methyl form B 12,which is the natural form that your body absorbs really, reallywell. So four items, number one and two, saucing and NSF, you canhave a very clean form of sign Kabalan and B 12 source, very clean.You could have NSF facility ensuring that you have that 50micrograms of cyanide Kabalan B 12 in the B complex. But then itwould take some expertise to know, like, OK, that's fine, that'sgood. But we would prefer a methyl form would be 12 because itabsorbs so much better
Joe: Mr..
Tim: And every single nutrient. This blows my mind because everysingle nutrient has good, better, best. You know, whether you'retalking about vitamin C, ascorbic acid, sodium ascorbic calciumascorbic B 12, which I'm talking about the six paroxetinehydrochloride versus toxified phosphate turmeric. You can get thethe turmeric that colors your Indian curry orange and you can takethat capsule and it's good for you. It just doesn't do very muchfor inflammation unless you extract the curcumin out and then eventhat doesn't have a good absorption rate. So blending it with theturmeric, essential oils and the sunflower lecithin launch theabsorption where it's literally absorbing two hundred to fivehundred times better than the turmeric Indian spice that youstarted with. And that's the form of ninety five. That's the formthat Baylor University of Texas is using to literally treat cancerand chronic pain with incredible results. I mean, the cancer storyis very cool. Inflammation is the root of the root system ofcancer.
Joe: Mm, huh.
Tim: So that's an example where it's like oh man form sosaucing, NZDF, GMP, great facility forms of nutrients. Those arethe big three that you want to look at to know quality. Right. Sothat's what I always tell somebody, find somebody that you cantrust. So for you guys, it might be your your doctor that your wifeworked with for in Madison, Wisconsin. A lot of people trust thehealthy place to help guide them, know we don't do commission sothat we can just recommend what's best so
Joe: Right.
Tim: People can use that live chat feature on our website tojust ask those questions. But find a health food store maybe thatis trustworthy in your home town, that you do meet a job like mymom met John
Joe: Mm hmm.
Tim: Or find a store like mine that you can connect with and youcan go to when health strikes, health problems strike becauseeverybody has some conditions, some problem, something, even ifit's something as simple as fatigue, you know. Ninety two percentof fatigue is related to your adrenal glands. You can strengthenyour adrenal glands and you can have more vibrant energy every day.And people just don't know that. So they keep reaching for thecoffee or the soda or the caffeine pills, what have you. So getsomebody on your team that you can trust.
Joe: So go. So you said at one point in this conversation thatdo you have over 4000
Tim: Products, yeah.
Joe: Excuse now, right? OK, so let's just take that as anexample. It's a full time job for someone like you to be the
Tim: Yes.
Joe: Gatekeeper
Tim: Yeah.
Joe: Of your of the healthy place. You have to be the gatekeeperto say, yes, this comes into our door and gets put on ourselves orin our e-commerce store or
Tim: The.
Joe: No, this doesn't meet the criteria. So to me, it feels likeit's continuing education and literally a full time job for whoeverthat person. Let's just say it's you at the moment that
Tim: Yeah.
Joe: Is the person that says yay or nay on these products. Soit's just mind boggling what is out there and what you have to doto sort of educate yourself to to say, yes, this makes the cut, notonly doesn't make the cut, but it's in a product. It's not aproduct and not a C product, you
Tim: Yeah,
Joe: Know what I mean?
Tim: You're
Joe: So.
Tim: Absolutely right. And it's like reading a book, though, youdon't want to minimize what I do, it's like it's not hard for youto read English, you know, after you've learned it. But if you'relearning a new language, it looks like totally confusing.Overwhelming can take me forever to learn this language. And itmight take some years to learn it. Once you have that languagemastered, it's just like reading a book, you know,
Joe: Yeah.
Tim: You just check the boxes, right. OK, where is the sourcefrom NSF? GMP, what's the forms of these nutrients? Because youstart to learn and then you have experts that you follow. A lot ofpeople smarter than me that I follow. Dr. X, Dr. While, Dr.Whitaker, Dr. Northrup. And you start Terry Lambrew and you startto follow these gurus in the southern industry that have been therefor 40 years, that know so much more than you. And you're readingtheir literature, listening to their podcasts. They're thesymposiums around the planet that are going on for thisbreakthrough, that breakthrough. You get the subscriptions right tothe. So I just tell everyone, get plugged in at least where you'regetting encouraged on a regular basis to own your health, buildyour terrane strength in your health and all the ways that you caninspire yourself on a regular basis and then get somebody on yourteam that you can trust to help guide you in the space, because itis a new language, right?
Joe: It's nuts, it's just it's so frustrating. Did a three monthvegan plan
Tim: Nice.
Joe: Because
Tim: Yeah.
Joe: I'm not vegan, but I loved it like it was good for me. ButI
Tim: Yeah.
Joe: Actually I actually, in the process, lost a lot of musclemass because I was also going always going to the gym. But all of asudden I started to shrink both,
Tim: Right,
Joe: You
Tim: Like,
Joe: Know.
Tim: No.
Joe: So, yes, I'm like, I'm doing all this hard work. And it'sjust I needed to get on a B 12 vitamin of something. And it's funnybecause I don't even know what I'm taking, but it's something thatI got from Amazon and
Tim: Your
Joe: I
Tim: I can do it. I've been assigned to general
Joe: I'm sure.
Tim: Check that
Joe: So
Tim: After
Joe: I'm going
Tim: The program.
Joe: To look when yeah. When we're done, I'm going to look andthen I'm going to and then I'm going to say I need a direct line toTim in
Tim: There
Joe: The
Tim: We
Joe: Chat
Tim: Go.
Joe: Room.
Tim: Yeah.
Joe: So have you ever thought of franchises?
Tim: I have, I
Joe: And
Tim: Have.
Joe: And I'm
Tim: You
Joe: Just interested you don't have to you don't have to
Tim: Know,
Joe: Say to.
Tim: I'm so I am very interested and I have been kicking thatball around in my head for a long time because we are we specializein education, right. So you got to find ways to duplicate yourselfin a franchise. And so we created a three month curriculum that ourwellness consultants have to go through. They have to pass quizzesand tests and they have to get certifications from this company,this company and MKB certification, all the enzyme certificationsto understand the industry, know what questions to ask customersand how to make recommendations. So that's one of the hardestthings that we've done that would make it more easy to duplicatethe knowledge side of our company and our brand. And as I've talkedto people who have created franchises, the the legal side to it isone hurdle and then enforcing them to actually maintain your modelas representing the healthy place. What we have created is the twobig unknowns for me as far as difficulty. So then the choice came,should we just keep adding brick and mortars in our own territory?Right, right. In the Madison area and then put all of our energyand focus into our brands that we've created and our websitebecause there's infinite you can do in the business world and youkind
Joe: Mm
Tim: Of
Joe: Hmm.
Tim: Have to choose.
Joe: Yeah.
Tim: So we decided to park the franchise idea for now and reallygo after lively vitamin CO. This is one of the brands that havebeen borne out of our brick and mortar stores. So now we're sellingthat to other health food stores around the country. And the numbertwo is build find your healthy place dotcom, because just likeAmazon is a freakin mammoth, there's so much opportunity to impactand power and educate everything that I'm passionate about on thatwebsite. So currently with four kids, we are chilling on thefranchise idea. But I think it's brilliant because there's notthere's not the option out there, which is why it keeps coming backto me
Joe: Yeah,
Tim: Like
Joe: Yeah.
Tim: There's not that many health food stores out there thatreally care. Soulsby for sales. You know, as one of my
Joe: Mm
Tim: Saying
Joe: Hmm.
Tim: That,
Joe: I
Tim: I really
Joe: Love that, by the way, I love that.
Tim: Thank you. Thank you. There is a time I was praying and itwas like not I it going to make my friggin mortgage. When I firstopened the store, I was praying to God for sales and I was like,God to declare bankruptcy here is brutal. And it was like an arrowis like, do you care about their soul as much as you care about thesales?
Joe: Yeah.
Tim: And it was kind of striking. So, yeah, there's not thatmany stores out there that really care about the human that haveknowledge to help guide them and a model that works to help people,you know. So it's still an idea that keeps coming back to me.So
Joe: Right.
Tim: We'll see.
Joe: Yeah, well, good luck if it happens, I'm sure it'll begreat.
Tim: Thank you. You see one popping up next door, you'll knowwhere to get your V12.
Joe: There you go. So you hit upon this a moment ago with thewhole franchising thing of how to actually create this template andcreate a strict thing where where the people that are talking toyour customers are very educated and they're giving the rightinformation and asking the right questions. So how have you donethat with the people that are at your current stores and how haveyou done that with the people that are on the other end of thechat? When somebody files in to ask these questions,
Tim: Yeah, so.
Joe: How do you get something like when is somebody OK? You'reready to take a call, you're ready to be on the chat, you're readyto to advise a customer in the store, like, what's thatprocess?
Tim: Yeah,
Joe: And you don't
Tim: So.
Joe: Have to go too deep. I just
Tim: No,
Joe: I
Tim: No,
Joe: But
Tim: That.
Joe: I'm sure somebody is going to say, like, hey, Tim, supereducated on this. So every time I talk, like I just said, you knowwhat I call him on the chat, I want him, you
Tim: Right.
Joe: Know. So
Tim: Right.
Joe: How to how do you duplicate Tim so that everyone that'scoming in on the chat or walking in the store says this is just aclone of Tim like he may. He's already run them through the ringer,you know?
Tim: Yeah, that's so the three month curriculum that we createdis our pride and joy. I'm so thankful for that. It was brutal tocreate. So I created one hundred videos, having a five minuteconversation where I'm explaining different parts of the world andexplaining brands and what to look for and how to explain it. Andthen we'll go through they'll have to pass quizzes and tests basedon each module. So there's nine different modules to thiscurriculum. They have to go through trainings with specificcompanies. They have to do a number of roleplaying activities withour managers where they pretend to be the customer
Joe: Mm
Tim: And
Joe: Hmm.
Tim: Coming in, hey, I'm looking for some CBDs. What do you got?And so they get tested there and they have to get thesecertifications from each of these brands, so they have to pass it.So there's one guy who got to the end and he is like, OK, dude, wegot to rewind because you're not retaining this stuff. So eitheryou did the last minute cramming for this quiz the night before.And like I didn't I did that in high school.
Joe: Ok.
Tim: And then you don't retain it, right.
Joe: Yeah.
Tim: So do you really care about this or not? So he had to startover. He had to go through it again. So it's a team. We have aleadership team of five. And so we have these nine modules, thequizzes, the tests. They have to pass them. They have to do therole playing. And then the leadership team of five will say, OK,this person's ready or they're really not ready. And there's stilla couple of parts of our team where we're like, OK, where they canbe a wellness consultant in the store, but we don't think they'reready to be on live chat. So then we'll wait maybe six months untilthey have a little bit more experience, because where our teamlearns the most is from the customers coming in asking thequestions and they don't know the answers of how to treatcolitis
Joe: Mm
Tim: With
Joe: Hmm.
Tim: Whatever. So then they have to go find out to get back tothat customer and then they learn something. So right now, I'mproud to say our live chat feature on our website, if you go tofind your other place, dotcom lower, right. You get that littlelive chat bubble, the seven different consultants that you mightrun into over there are, I wouldn't say clones of Tim because Ithink they're smarter than me, but they are really well equippedand able to match, kind of hit the mark of where they need to be.And they all know and are passionate enough about helping people tonot. One of the first things that I'll tell them is, dude, neverbullsh*t.
Joe: Yeah, yeah.
Tim: That's a real thing. And I came from a I won't say anythingnegative where it's just more about getting the sale, about gettingthat commission. And and that's part of why we don't docommissions. So it's a fun process for intense.
Joe: Well, that's great, man. Yeah, so I want to respect yourtime. We're down to the wire. I want to make sure I didn't missanything that you want to talk about. So you have four stores inWisconsin.
Tim: Madison,
Joe: Correct.
Tim: Wisconsin, the.
Joe: Ok, and you have the website
Tim: Find your healthy place, Dotcom.
Joe: Buying your healthy place, Dotcom. Anything else that Imissed that is important that we talk about?
Tim: You know, dude, I mean, as I was thinking about thisprogram and your followers, like what your mission is, you'retrying to encourage entrepreneurs, trying to encourage people to bethankful for life. You don't
Joe: Mm
Tim: Take
Joe: Hmm.
Tim: To treat life like the gift it is, you
Joe: Yep.
Tim: Know? So I did want to offer your followers a coupon code.If they don't have you know, if you have a health food store inyour own home town, that's great sport. Those guys, if you havesomebody on your team, that's awesome. That's my main passion. Andif you need a resource that you can trust, if you go to find yourhealthy place dotcom and you get something type in coupon code,Castelo, and that'll give 30 percent off the full price on anythingon our whole website, we have thousands of products. So anythingfrom V12 to something more intense. And regardless if you buysomething or not, use that live chat feature to ask questions. Youknow, I've had people call my cell phone bill. Hey, Jim, you know,I'm in Wholefoods right now and I'm looking at three differentmultivitamins. Like which one do you think I should get? You know,and I get to tell them and it's fun and you can share the love. Andso use that live chat feature as a resource, because more thanever, dude, we need natural alternatives. We need some education weat least need to know about, like Joel and your
Joe: Yeah,
Tim: Life partner. Dude,
Joe: Yeah.
Tim: What if she didn't have that naturopathic doctor that gaveher some natural supplements through one of the most intensivecrisis's that she ever faced in her life? Like, you know, in yourgut that that helped her in a dramatic way because you watched herdo P ninety three, the cancer experience.
Joe: Yeah.
Tim: I mean, that's a miracle, dude. And it took somebodyreaching out and it took a resource being willing to respond tocreate that miracle, you know. And so that's what I want forpeople.
Joe: Yeah, it's I can't stress it enough that
Tim: Right.
Joe: What I saw before my very eyes every single
Tim: Right.
Joe: Day and it would and then I see people that are goingthrough cancer of some type and they're only being treated,
Tim: As
Joe: You know,
Tim: A medical doctor, yeah.
Joe: And they're their body is just being crushed.
Tim: Yes.
Joe: And there's and there's nothing, no nothing helping tooffset the chemicals and all of the harshness
Tim: Know.
Joe: Of that treatment. And so.
Tim: Right, and let me say, you know, you saw it with somebodyyou loved very much, I saw it with my mom when I was five or six.And since then, I'm getting goosebumps. I have seen it forthousands of people through the last 11 years that the healthyplace has been a company, thousands of people, not always cancer,but but we're talking depression, chronic pain, Crohn's disease,asthma, like people suffering like megacorp. There's so muchsuffering going on
Joe: Mm hmm.
Tim: In the world and there is natural alternatives that peopleliterally don't know about. They have nobody in their world tellingthem. So they just listen to whatever mainstream media or theirmedical doctor
Joe: Yeah.
Tim: Or their pharmacist. And there's a lot of good people withgood intent in those areas. It's just there's not the voice ofnatural alternatives. So we need to know about this stuff. We'vegot to get the word out.
Joe: Yeah, it's great, man, I love what you're doing, andthis
Tim: Think.
Joe: Was exciting for me and and I think I actually have yourpersonal email, so I'm just going
Tim: That's
Joe: To I'm
Tim: Awesome.
Joe: Going to go I'm going to go ten. I need
Tim: You
Joe: More
Tim: Should.
Joe: Energy, Tim. I think I think I have inflammation. And I'mgoing
Tim: Yeah,
Joe: To be like.
Tim: I know you should, and if anyone's listening to and theybecause sometimes, you know, they just have a trust factor orwhatever, Tim at Find Your Healthy Place Dotcom. I am happy to takeemails. This what I get to do all day, dude, and it's just fun.It's so rewarding. You just get to point people in the rightdirection and help them out. So I love it.
Joe: I wish you all the luck in the world, this is a
Tim: Thank you.
Joe: This is a great thing that you're doing. It's nice to havesomebody who is, like you said, it's it's Soulsby before sales.It's a great it's a great way to do it. And I think
Tim: Thank
Joe: You'll be
Tim: You.
Joe: Rewarded continually be rewarded for doing
Tim: Thank
Joe: It that
Tim: You.
Joe: Way. I'll put everything in the show notes. Thank you forthe coupon for the listeners
Tim: Now.
Joe: And I'll make sure I have all the correct links. So findyour healthy place. Dotcom is the website. The company's name isthe Healthy Place for locations in Madison, Wisconsin. Youeventually might franchise someday,
Tim: Yes,
Joe: But
Tim: And people on Facebook, you know,
Joe: Yeah.
Tim: The healthy people on Facebook, my wife's a genius as faras really caring for our community there. So you'll find a lot ofgood content and Instagram as well. So thank you, dear. This
Joe: Yeah,
Tim: Is.
Joe: Tim, thanks so much, man, I really appreciate your timetoday and thanks for all the insight and I really do wish you thebest of luck.
Tim: Any time, brother, and wish the same to you.
Joe: Thank you, Matt.
Tim: I hope you enjoyed this episode, and I want to thank youfor listening to my podcast. I know you have many options to listento various podcasts, and I'm honored that you chose to listen tomine. I would love it if you were to rate my podcast Five Stars andwrite a nice review. It really helps to bring up the rankings ofthe podcast. Other listeners, once again, thank you so much forlistening to the Joe Costello show. I appreciate you very much.
